Briocherie Lelong sur Tours

Un régal et même des souvenirs de mon enfance

The brioches are good, honestly, but it's good because they're really cheap.

The brioches were very good, no complaints there, but friendliness isn't their strong point... That's still the foundation of any business, after all....

Cheap but rather ordinary brioches.

It's simple: this is the best brioche shop of all the ones I've visited. I simply have to buy two family-sized brioches to ensure at least one arrives at my house. A delight since my childhood, and hopefully it will continue until at least 2025!

The chocolate brioches are delicious!!! The butter is definitely there and it makes them great (except for those with atherosclerosis...). The service is really very formal? A bit cold, but hey, the brioche is good!

The service and atmosphere were rather cold; I had the distinct impression I was bothering them. I ordered an individual plain brioche. My opinion: the texture is very pleasant, slightly crispy on the outside and very soft on the inside. Everything you'd expect from a brioche. However, it was too salty, and this overpowered the slightly buttery flavor of the brioche, which I unfortunately didn't taste. It's also not at all greasy, which is very nice. If the salt were less pronounced, it would be one of the best brioches I've ever eaten; unfortunately, the salt makes it rather cloying. :(

Following some promising experiences a few months ago, an unexpected disappointment has now set in. It's clear that while the texture of the brioches hasn't changed, the taste is no longer what it used to be. A little too salty for my taste, and perhaps less indulgent than before, these brioches, as they stand, now face stiff competition. And as has been mentioned many times, the service remains cold, even discourteous. Some adjustments are therefore necessary if this once-renowned establishment is to experience its former glory again.

For me, this is the benchmark for brioche in Tours. It's the third generation of a family of artisans who only make traditional brioche (Parisian-style?) and have a perfect grasp of the product. It smells amazing as you approach the shop and makes you want to go in. In short, it's a bit like my Proustian madeleine, my Lelong brioche.

Courteous service. The Nutella and cherry brioches are excellent. I bought four more as gifts. Treat yourself and try them!